.jpg){kind=logo}
Marketing
Today’s dynamic, global business environment provides a variety of challenging and rewarding career opportunities for those who study marketing. Personal selling, marketing research, product management, international marketing, advertising, and marketing management are among the many career options for marketing professionals.
The marketing program provides students with the skills needed to seek employment in these fields. Students will learn the basic principles of marketing with an emphasis on the importance of coordinating all business functions, including product, price, promotion, and distribution, in order to meet customer’s needs. Students will then expand on this basic knowledge with courses in consumer behavior, marketing research, international marketing, marketing communications, and personal selling. A course in marketing management, which incorporates material from the previous courses into a cohesive whole, concludes the program.
The professors in the marketing department believe in the value of experiential learning. Many marketing courses require a final project that allows students to apply theoretical concepts learned throughout the semester to the business environment. Throughout their experiences in the marketing department, students are also provided with opportunities to learn and practice communication skills that will prove invaluable in the business environment. In addition, the Marketing Management capstone course allows students to work for actual clients from the business community. Projects require identifying the client’s marketing needs and providing solutions through written and verbal presentations. These experiences and skills can be added to student’s resumes to provide them with an advantage in a competitive job market.
The marketing program provides students with the skills needed to seek employment in these fields. Students will learn the basic principles of marketing with an emphasis on the importance of coordinating all business functions, including product, price, promotion, and distribution, in order to meet customer’s needs. Students will then expand on this basic knowledge with courses in consumer behavior, marketing research, international marketing, marketing communications, and personal selling. A course in marketing management, which incorporates material from the previous courses into a cohesive whole, concludes the program.
The professors in the marketing department believe in the value of experiential learning. Many marketing courses require a final project that allows students to apply theoretical concepts learned throughout the semester to the business environment. Throughout their experiences in the marketing department, students are also provided with opportunities to learn and practice communication skills that will prove invaluable in the business environment. In addition, the Marketing Management capstone course allows students to work for actual clients from the business community. Projects require identifying the client’s marketing needs and providing solutions through written and verbal presentations. These experiences and skills can be added to student’s resumes to provide them with an advantage in a competitive job market.
|
Quick Facts: Advertising, Promotions, and Marketing
Managers |
|
|
$124,850 per year $60.03 per hour |
|
|
Bachelor's degree |
|
|
None |
|
|
225,200 |
|
Source: Bureau of Labor Statistics (http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm)
For more information about Marketing, contact:
For more information about Marketing, contact:
